Nov 08

The magical 10 minutes – part 2

Alignment check in 10 minutes

How long does it take to check if your management team is pulling and pushing in the same direction?

10 minutes!

This is the second post in a series of 6 blog posts explaining how you can check alignment in your management team in just 10 minutes.  We will also show you examples of the outcome in various software companies.

Asking each individual member of you management team (including yourself) to consider and answer 3 groups of questions provides the alignment gap.

The first blog post dealt with prioritizing the 6 sources for financial growth.

This post deals with assessing the competitive environment.

Ask each individual member of you management team to assign A, B, C, D or E to each of the following 4 questions:


Don’t be surprised when you management team shows completely different perceptions of your market situation.  It happens all the time.

The next post is about defining your customer value proposition.

This series of blog posts on alignment uses concepts from the ValuePerform strategy framework.

Hans Peter Bech

Hans Peter Bech is the founder and CEO of TBK Consult - a global team of senior software industry “growth doctors.” Hans Peter is a frequent blogger on issues related to growing software driven companies to global market leadership and is the author of several books and whitepapers on business development in the software industry. Hans Peter also facilitates workshops for software executives in the TBK Academy®. Hans Peter holds a M.Sc. in macroeconomics and political science from the University of Copenhagen. He speaks Danish, English and German and is a certified ValuePerform, ValuePartner and Business Model Generation consultant.

Subscribe to the TBK Consult blog and get notified when we publish a new article!