Monthly Archive: July 2011

Jul 29

Oracle buys call-center software maker InQuira

Oracle Corp (Redwood Shores, CA, USA) has entered into an agreement to acquire InQuira (San Bruno, CA, USA). InQuira is a provider of CRM knowledge management solutions that support web self-service, agent-assisted service, and customer communities. InQuira’s customers include Yahoo Inc, 3M Co, Sprint Nextel Corp and Bayer AG. Terms of the acquisition are not disclosed. Download article as …

Continue reading »

Jul 28

Is SAP winning market share?

According to an interview with the Financial Times SAP, the ERP software maker, claims that it is winning market share from competitors, including archival Oracle. In the interview with the Financial Times, Jim Hagemann Snabe, co-chief executive with SAP, claimed that “SAP is taking significant market share in all geographies. I actually believe that this marks a tipping …

Continue reading »

Jul 27

What is a Customer Value Proposition?

The Customer Value Proposition is probably the most crucial concept in the marketing of any software product and service (see note [1]). The Customer Value Proposition is the framework used to shape our compelling communication with the market, the basis for calling potential clients and asking for an appointment, and the reason why clients eventually sign …

Continue reading »

Jul 26

What is an Ideal Customer Profile?

The Ideal Customer Profile is one of the important concepts in all sales and marketing activities. At TBK Consult we define the Ideal Customer Profile as: The Ideal Customer Profile is a description of the type of customer who has proven to derive most value from using our product or service relative to the effort it …

Continue reading »

Jul 25

Oracle acquires Ksplice

Oracle Corporation (Redwood City, CA, USA) has acquired Ksplice (Cambridge, MA, USA).  Ksplice is the creator of zero downtime update technology for Linux. The addition of Ksplice’s technology will increase the security, reliability and availability of Oracle Linux by enabling customers to apply security updates, diagnostics patches and critical bug fixes without rebooting. Oracle believes it …

Continue reading »

Jul 23

8 answers you would like to know.

Imagine you consider entering a new geographic market.  You have a service or a software solution, which is successful in your current markets.  You would like to repeat this success in more countries. What would the answers to the following 8 questions about the situation in the new geographies mean to you? Download article as …

Continue reading »

Jul 20

International Bootstrapping in The Software Industry

The First trip is a bit scary

International Bootstrapping is the activities which leads you to the first 3-5 reference customers in a new geography.  This post suggests how to orchestra international bootstrapping in a more predictable and controllable way. Why do we write a blog post about international bootstrapping? Because it is a nightmare for most software companies.  The nightmare is associated …

Continue reading »

Jul 19

Thomson Reuters Acquires Manatron

Thomson Reuters (New York City, USA), the world’s leading source of intelligent information for businesses and professionals, has officially acquired Manatron (Portage, Michigan, USA). Manatron is a provider of property tax automation and land registry software for governments and municipalities around the world. Manatron’s flagship solution, Government Revenue Management (GRM), is an integrated suite of web-based …

Continue reading »

Jul 16

Accenture acquires insurance software provider Duck Creek

Accenture(New York, USA) will acquire Duck Creek Technologies (Bolivar, Missouri, USA). Duck Creek Technologies specializes in software solutions for the property and casualty (P&C) insurance industry. The transaction, which is expected to close within the next 30 days, will strengthen Accenture’s capabilities to support P&C insurers of all sizes. It will enhance Accenture’s ability to help insurers …

Continue reading »

Jul 14

The Software Industry: Exciting and predictable?

I came across an interesting post on Business Insider claiming that the IT industry used to be exciting and predictable! As you get older you also tend to get a bit nostalgic. “The good old days. Claiming that the IT industry used to be exciting and predictable is a distortion of reality covered by the term …

Continue reading »

Older posts «

Subscribe to the TBK Consult blog and get notified when we publish a new article!