Monthly Archive: November 2010

Nov 01

International Go-to-Market in the Software Industry – Two Case Stories

TBK Consult has published a whitepaper with the title: Designing Successful International go-to-market strategies.  The whitepaper is written with a focus on software companies with long value chains.  Two case stories illustrates how different approaches you can take, but also how patient and persistent you must be. The white paper has been written for the …

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